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“We’ve got filmmakers and talent who are now happy, we’ve got exhibitors that are happy, we’ve got audiences that are happy, and our partners at HBO Max are thrilled.”ĭespite skepticism, Warner Bros. “I’m both happy and relieved, because it has ultimately played out almost exactly as we hoped it would,” said Carolyn Blackwood, chief operating officer of Warner Bros. Kong” and “The Conjuring: The Devil Made Me Do It” have done better than expected at the box office and brought millions of subscribers to HBO Max, according to executives. Just weeks ago, the studio learned it would be merged with Discovery, home of HGTV, Food Network and Animal Planet.īut as the $43 billion Discovery merger ambles toward regulatory approval next year, Warner Bros.’ risky release strategy, internally dubbed “Project Popcorn,” appears to be working. is confronting another industry-changing shakeup. insiders, worried that a studio that had made talent relationships its signature for decades had lost its way.Īfter three years of upheaval under owner AT&T, Warner Bros. Many people in the industry, as well as Warner Bros. the 98-year-old studio known for such gems as “Casablanca” and “The Dark Knight” - stunned Hollywood by announcing its entire 2021 film lineup would be available on HBO Max and in theaters on the same day in the U.S., where theaters were hobbled by the coronavirus.
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